When thinking about less failure causes more dissonance: The effect of elaboration and recall on behavior change following hypocrisy

Jeffrey A Stone, Nicholas C. Fernandez

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

The present experiment examined the effect of elaboration and recall on the dissonance that motivates hypocrites to change their behavior when they think about their past failures. After advocating the use of sunscreen, participants recalled either two or eight past failures under low or high-elaboration conditions. The results showed that under low elaboration, 68% who recalled eight past failures acquired a sample of sunscreen compared to 39% who recalled two past failures. However, under high elaboration, 82% participants who recalled two past failures acquired a sample of sunscreen compared to 52% who recalled eight past failures. The discussion focuses on new insights into the processes that impact the recruitment of cognitions into the dissonance ratio when people conduct an act of hypocrisy.

Original languageEnglish (US)
Pages (from-to)199-211
Number of pages13
JournalSocial Influence
Volume6
Issue number4
DOIs
StatePublished - Oct 2011

Fingerprint

Sunscreening Agents
Cognition
Thinking

Keywords

  • Cognitive dissonance
  • Ease-of-retrieval
  • Elaboration
  • Hypocrisy
  • Sunscreen

ASJC Scopus subject areas

  • Social Psychology

Cite this

When thinking about less failure causes more dissonance : The effect of elaboration and recall on behavior change following hypocrisy. / Stone, Jeffrey A; Fernandez, Nicholas C.

In: Social Influence, Vol. 6, No. 4, 10.2011, p. 199-211.

Research output: Contribution to journalArticle

@article{29d7dea97ead4385987707841ba960d3,
title = "When thinking about less failure causes more dissonance: The effect of elaboration and recall on behavior change following hypocrisy",
abstract = "The present experiment examined the effect of elaboration and recall on the dissonance that motivates hypocrites to change their behavior when they think about their past failures. After advocating the use of sunscreen, participants recalled either two or eight past failures under low or high-elaboration conditions. The results showed that under low elaboration, 68{\%} who recalled eight past failures acquired a sample of sunscreen compared to 39{\%} who recalled two past failures. However, under high elaboration, 82{\%} participants who recalled two past failures acquired a sample of sunscreen compared to 52{\%} who recalled eight past failures. The discussion focuses on new insights into the processes that impact the recruitment of cognitions into the dissonance ratio when people conduct an act of hypocrisy.",
keywords = "Cognitive dissonance, Ease-of-retrieval, Elaboration, Hypocrisy, Sunscreen",
author = "Stone, {Jeffrey A} and Fernandez, {Nicholas C.}",
year = "2011",
month = "10",
doi = "10.1080/15534510.2011.618368",
language = "English (US)",
volume = "6",
pages = "199--211",
journal = "Social Influence",
issn = "1553-4510",
publisher = "Psychology Press Ltd",
number = "4",

}

TY - JOUR

T1 - When thinking about less failure causes more dissonance

T2 - The effect of elaboration and recall on behavior change following hypocrisy

AU - Stone, Jeffrey A

AU - Fernandez, Nicholas C.

PY - 2011/10

Y1 - 2011/10

N2 - The present experiment examined the effect of elaboration and recall on the dissonance that motivates hypocrites to change their behavior when they think about their past failures. After advocating the use of sunscreen, participants recalled either two or eight past failures under low or high-elaboration conditions. The results showed that under low elaboration, 68% who recalled eight past failures acquired a sample of sunscreen compared to 39% who recalled two past failures. However, under high elaboration, 82% participants who recalled two past failures acquired a sample of sunscreen compared to 52% who recalled eight past failures. The discussion focuses on new insights into the processes that impact the recruitment of cognitions into the dissonance ratio when people conduct an act of hypocrisy.

AB - The present experiment examined the effect of elaboration and recall on the dissonance that motivates hypocrites to change their behavior when they think about their past failures. After advocating the use of sunscreen, participants recalled either two or eight past failures under low or high-elaboration conditions. The results showed that under low elaboration, 68% who recalled eight past failures acquired a sample of sunscreen compared to 39% who recalled two past failures. However, under high elaboration, 82% participants who recalled two past failures acquired a sample of sunscreen compared to 52% who recalled eight past failures. The discussion focuses on new insights into the processes that impact the recruitment of cognitions into the dissonance ratio when people conduct an act of hypocrisy.

KW - Cognitive dissonance

KW - Ease-of-retrieval

KW - Elaboration

KW - Hypocrisy

KW - Sunscreen

UR - http://www.scopus.com/inward/record.url?scp=84859346109&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84859346109&partnerID=8YFLogxK

U2 - 10.1080/15534510.2011.618368

DO - 10.1080/15534510.2011.618368

M3 - Article

AN - SCOPUS:84859346109

VL - 6

SP - 199

EP - 211

JO - Social Influence

JF - Social Influence

SN - 1553-4510

IS - 4

ER -