Witness to hypocrisy: Reacting to ingroup hypocrites in the presence of others

Amber M. Gaffney, Michael A. Hogg, Joel Cooper, Jeffrey A Stone

Research output: Contribution to journalArticle

4 Scopus citations


How is one's reaction to a fellow ingroup member's normative hypocrisy affected by the presence of a third party observer who is an ingroup member or an outgroup member? To investigate this question we experimentally manipulated the group membership and reaction of a third party to ingroup hypocrisy in a 2 × 2 design (N = 78) and measured participants' personal endorsement of pro-environmental attitudes and behaviors that were normative of the ingroup. As predicted from a social identity analysis of the function of norms and prototypes in social influence processes, personal endorsement of pro-environmental attitudes and behaviors was strongest when an outgroup member remarked negatively on the hypocrisy, and weakest when an outgroup member did not appear to notice the hypocrisy.

Original languageEnglish (US)
Pages (from-to)98-112
Number of pages15
JournalSocial Influence
Issue number2
Publication statusPublished - Apr 2012



  • Deviance
  • Group processes
  • Hypocrisy
  • Norms
  • Social identity
  • Social influence

ASJC Scopus subject areas

  • Social Psychology

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