Writing Russell Belk: Excess all areas

Stephen Brown, Hope Jensen Schau

Research output: Contribution to journalArticle

9 Scopus citations

Abstract

Russell Belk is one of the most distinguished thought leaders in marketing and consumer research. He is also one of its most distinctive. This paper examines the distinctiveness of Russell Belk's remarkable writing style, arguing that it exemplifies the ‘academic gothic’. Five characteristically gothic traits are found in his published corpus — excess, monstrosity, irony, supernaturalism, doubling — and the implications for writing marketing research are considered.

Original languageEnglish (US)
Pages (from-to)143-165
Number of pages23
JournalMarketing Theory
Volume8
Issue number2
DOIs
StatePublished - Jun 2008

Keywords

  • Russell Belk
  • academic gothic
  • consumer research
  • writing marketing

ASJC Scopus subject areas

  • Marketing

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