Writing Russell Belk

Excess all areas

Stephen Brown, Hope J Schau

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Russell Belk is one of the most distinguished thought leaders in marketing and consumer research. He is also one of its most distinctive. This paper examines the distinctiveness of Russell Belk's remarkable writing style, arguing that it exemplifies the ‘academic gothic’. Five characteristically gothic traits are found in his published corpus — excess, monstrosity, irony, supernaturalism, doubling — and the implications for writing marketing research are considered.

Original languageEnglish (US)
Pages (from-to)143-165
Number of pages23
JournalMarketing Theory
Volume8
Issue number2
DOIs
StatePublished - 2008

Fingerprint

Marketing research
Consumer research
Distinctiveness

Keywords

  • academic gothic
  • consumer research
  • Russell Belk
  • writing marketing

ASJC Scopus subject areas

  • Marketing

Cite this

Writing Russell Belk : Excess all areas. / Brown, Stephen; Schau, Hope J.

In: Marketing Theory, Vol. 8, No. 2, 2008, p. 143-165.

Research output: Contribution to journalArticle

Brown, Stephen ; Schau, Hope J. / Writing Russell Belk : Excess all areas. In: Marketing Theory. 2008 ; Vol. 8, No. 2. pp. 143-165.
@article{4bec9c9b97fa49a6b7f85f0f7ca10ee0,
title = "Writing Russell Belk: Excess all areas",
abstract = "Russell Belk is one of the most distinguished thought leaders in marketing and consumer research. He is also one of its most distinctive. This paper examines the distinctiveness of Russell Belk's remarkable writing style, arguing that it exemplifies the ‘academic gothic’. Five characteristically gothic traits are found in his published corpus — excess, monstrosity, irony, supernaturalism, doubling — and the implications for writing marketing research are considered.",
keywords = "academic gothic, consumer research, Russell Belk, writing marketing",
author = "Stephen Brown and Schau, {Hope J}",
year = "2008",
doi = "10.1177/1470593108089202",
language = "English (US)",
volume = "8",
pages = "143--165",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "2",

}

TY - JOUR

T1 - Writing Russell Belk

T2 - Excess all areas

AU - Brown, Stephen

AU - Schau, Hope J

PY - 2008

Y1 - 2008

N2 - Russell Belk is one of the most distinguished thought leaders in marketing and consumer research. He is also one of its most distinctive. This paper examines the distinctiveness of Russell Belk's remarkable writing style, arguing that it exemplifies the ‘academic gothic’. Five characteristically gothic traits are found in his published corpus — excess, monstrosity, irony, supernaturalism, doubling — and the implications for writing marketing research are considered.

AB - Russell Belk is one of the most distinguished thought leaders in marketing and consumer research. He is also one of its most distinctive. This paper examines the distinctiveness of Russell Belk's remarkable writing style, arguing that it exemplifies the ‘academic gothic’. Five characteristically gothic traits are found in his published corpus — excess, monstrosity, irony, supernaturalism, doubling — and the implications for writing marketing research are considered.

KW - academic gothic

KW - consumer research

KW - Russell Belk

KW - writing marketing

UR - http://www.scopus.com/inward/record.url?scp=84992803429&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84992803429&partnerID=8YFLogxK

U2 - 10.1177/1470593108089202

DO - 10.1177/1470593108089202

M3 - Article

VL - 8

SP - 143

EP - 165

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 2

ER -